Update: Please note that there have been some major changes to Facebook’s process for setting up a page and a custom tab since this post was written in 2009. As such, most of this article is unfortunately no longer valid In my last post on how to create a Facebook page, I mentioned that Facebook… [Read more...]

As promised in my last post on why a Facebook page can help your business succeed, today’s post looks at the practicalities of setting up a page. In short, it’s not difficult (yay!), but Facebook’s interface strikes me as a bit clunky when it comes to setting up and editing pages, and so there are… [Read more...]

What is Facebook good for? Catching up with friends, old and new? Oohing-and-aahing over photos of their [babies/puppies/drunken exploits – insert as appropriate, depending on the friend concerned]? How about building a business? With over 250 million active users on Facebook, it’s not only a given that your potential customers are online, but also highly… [Read more...]