What stories are people telling about your business? I’ve been pondering this question for the last couple of weeks. Us humans are natural storytellers: it’s largely how we communicate with each other. Plus, stories are sticky… we remember them long after the boring ol’ facts and figures have faded from our brains. My ponderings all… [Read more...]
Why your small local business needs a website
Are you the owner of a small local business? Yes? Then, let me guess – you don’t have a website, right? Right. Nope, I’m not psychic. Just playing the odds: two-thirds of small local businesses have no web presence. Which leads us to the million dollar question: so what? The World Wide Web is just… [Read more...]