Earlier this week, I wrote about making something your own, whatever that something may be. A song, an article, marketing copy, a product… it doesn’t matter. Making something your own gives it an edge and makes it stand out from everything that is similar to it. Learning how to make something your own is a… [Read more...]
Setting Up A Blog For Your Business: The Implications Of Self-Hosted Vs Free Services
Blogs can be incredibly effective marketing tools for small businesses. There are two main ways to set one up, if you decide to take the plunge and introduce blogging to your marketing mix. Self-hosted blogs If you already have a website for your business, or are about to create one, the most obvious place to… [Read more...]
The Real Definition Of A Blog
There’s a saying in the business world that people do business with people that they know, like and trust. Cliché? Well, yes. But clichés tend to become clichés because there’s often an element of truth to them, as there is with this particular one. But I think it’s worth unpacking this statement a little more,… [Read more...]
How To Install WordPress: The “So You Want A Website” Back To Basics Series
After the last post, you now have a fabulous domain name registered, and space for your website to be hosted. Now, all you need is something to fill the space! In today’s post, I’ll take you through installing WordPress on your site. Although WordPress started out life as blogging software, you can now use it… [Read more...]